SRS Ltd IPO: Aug 23-26, 2011

Faridabad-based SRS Ltd is a diversified company having a presence in cinema exhibition, hotels, jewellery, retail and FMCG (cash & carry) businesses.

The company derives 71% of its total revenues from the jewellery sector, followed by 25.5% from retail sector and the remaining from cinema and food & beverages. It has a chain of multiplexes spread across six cities.

In the hotels segment, the company has two brands SRS 7dayz and Punjabi Haandi across 11 locations. In retail and cash & carry segment, the company operates through the SRS Value Bazaar (for FMCG products) and SRS Fashion Wear (for retail) brands. The company sells a wide range of gold and diamond jewellery under SRS Jewells.